And so gravity has another victim. This time in the shape of Steve Carell.
Before the promotional material for the 2007 film Dan In Real Life was released, Carell apparently begged that the poster for this film be sent out in landscape format in order to disguise his trouble with Newton's most famous discovery.
Sadly marketing executives decided that the sympathy dollar was too hard to resist and ran with the original much to the annoyance of Carell.
If you see an actor struggling with gravity, support them to an adequate angle and then call the national Actors Against Gravity helpline to make a donation.
Just £2 a month is enough to provide a gravity stricken actor with a supporting cast strong enough to carry them through their next film.